CV Content Strategist

The different parts of the content strategist CV

Creating a strong Content Strategist CV requires more than just listing jobs and degrees. In today’s competitive digital landscape, employers seek strategic thinkers who not only create content but also align it with brand objectives, audience insights, and marketing goals. Each section of your CV should demonstrate your value through measurable impact, technical proficiency, and storytelling ability. From your about section to your education, your CV must speak clearly to hiring managers about your ability to manage content, lead campaigns, and improve performance metrics. A well-structured CV Content Strategist should reflect your creative and analytical abilities in equal measure.

The about section

Your about section is your first impression. This short paragraph should highlight your core strengths, years of experience, and specializations like SEO, UX writing, or content marketing strategy. Use active, impactful language and include a notable achievement or metric if possible. Avoid vague adjectives and instead be specific about your role in past successes. Keep it professional yet personal—showing your passion for digital storytelling and brand voice. This is where you clearly position yourself as a strategic thinker who understands both audience needs and business objectives, making you an asset to any team seeking content leadership.

The skills section

The skills section is essential to present your technical proficiency and core abilities. As a Content Strategist, employers expect a blend of analytical, creative, and communication skills. Highlight tools for content management, such as CMS platforms (like WordPress), SEO software (SEMrush, Ahrefs), and project tools (Asana, Trello). Grouping skills into categories—like “Analytics,” “Writing,” or “Strategy”—improves clarity. Prioritize skills relevant to the job you’re applying for and include both hard and soft skills, such as adaptability and leadership. This section should reflect your ability to plan, optimize, and lead content initiatives from start to finish.

The languages section

Your languages section may seem minor, but in content strategy, it can set you apart. If you’ve worked on global campaigns, localization, or multilingual content projects, language skills are an asset. Use this section to list spoken and written languages along with your proficiency level—such as native, fluent, or conversational. This communicates your ability to engage diverse audiences and contribute to international strategies. In an increasingly globalized world, brands value professionals who understand cultural nuance and can adapt content across borders. Even basic knowledge of other languages shows flexibility and curiosity—traits valued in content roles.

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If you’ve worked on multilingual content campaigns or localization projects, that experience can also be emphasized in your professional experience section.

The interests section

The interests section is often underestimated but can add personality and depth to your CV. Choose interests that align with the creative and analytical aspects of content strategy. This could include blogging, storytelling, podcasting, reading industry trends, or visual media. Interests show that your passion for content extends beyond work, suggesting that you’re genuinely engaged with the field. Avoid generic or irrelevant hobbies. Focus on those that subtly highlight your skills—like writing, strategy, or curiosity. Recruiters appreciate well-rounded candidates who bring unique perspectives, and this section helps you appear more human and relatable while reinforcing your brand.

These interests subtly reinforce your expertise in content creation and audience understanding, which are core to your role.

The professional experience section

This is the most critical part of your CV Content Strategist. Your goal is to show your impact through results. Use bullet points to describe your responsibilities, but always include quantifiable achievements—traffic growth, conversions, audience engagement, etc. Focus on your role in the strategy, creation, and performance of content across channels. Employers want to see how you’ve added value in previous roles, not just that you wrote blog posts. Emphasize leadership, collaboration, and your ability to manage deadlines and priorities. Tailor this section for each application by aligning your experience with the job description’s keywords and requirements.

When writing your experience, focus on outcomes, not just tasks. This proves your value as a strategist, not just a content producer.

The education section

The education section serves to validate your foundational knowledge. A degree in communications, marketing, journalism, or a related field is common for content strategists. However, employers also value certifications and short courses in areas like SEO, content marketing, UX writing, or Google Analytics. List your most recent or relevant education first. Include dates, institutions, and titles of the degrees or courses. Highlight ongoing learning to demonstrate your growth mindset—critical in a fast-changing field. If you’re self-taught or a career switcher, this section is a great place to show your commitment to mastering the tools and skills needed.

If you’re a career changer, use this section to highlight transferable knowledge and show you’re committed to learning the tools of a Content Strategist.

How can I showcase my editorial planning skills?

To highlight your editorial planning skills, demonstrate your ability to manage content calendars, align campaigns with business goals, and coordinate with cross-functional teams. Mention tools like Trello, Asana, or CoSchedule to show organizational fluency. Explain how you planned multi-channel campaigns, conducted editorial audits, or adjusted publishing schedules based on performance. Use quantifiable results—such as increasing engagement or improving workflow efficiency. A strong Content Strategist CV should reflect your strategic thinking, ability to forecast trends, and consistency in delivering quality content on time and aligned with brand tone and goals.

Can I include content marketing certifications like HubSpot?

Yes, you should absolutely include certifications like HubSpot Content Marketing, Google Analytics, or SEMrush SEO training on your CV. These show that you’re up to date with industry standards, invested in your professional development, and equipped with the latest strategic tools and frameworks. List certifications under a “Certifications” section or include them under skills or education. Make sure to highlight how you’ve applied this knowledge—such as creating inbound content strategies, segmenting audiences, or measuring ROI. Recruiters see certifications as proof of your dedication and credibility in content strategy.

How do I align my CV with a brand’s voice and mission?

Aligning your CV with a brand’s voice and mission shows you’ve done your homework. Start by tailoring your personal statement and experience sections using language that mirrors the company’s tone—whether it’s formal, playful, innovative, or technical. Use keywords from the job description and refer to the company’s values or purpose subtly. If the brand emphasizes storytelling or sustainability, highlight your experience in mission-driven campaigns or value-based content. A well-aligned CV suggests that you’ll be a natural fit in terms of culture and communication style, which is vital for content roles.

How do I structure achievements vs. responsibilities in content roles?

On a Content Strategist CV, balance your responsibilities and achievements to give a full picture. Start with a brief overview of your key duties—like managing a team or planning editorial strategies. Then, focus on impactful accomplishments: “Increased blog traffic by 40% in six months,” or “Led content redesign that boosted time on site by 30%.” Use bullet points to separate each item and begin with action verbs. Quantify wherever possible to show results. This approach demonstrates not just what you did, but how well you did it, which is what hiring managers value most.